Brand Identity & Illustration

Your work is good. Your brand should look like it

In a market where most brands look like they came from the same Canva kit, distinctive is the only strategy that works.

For mission-led founders with meaningful businesses who are ready to look as distinctive as the work they actually do.

Book a discovery call
See my portfolio

No pressure, no strings attached.

Why this is different

Strategy First, Always

I don’t start with colors, I start with questions:
Who are you speaking to?
What are you known for?
What level are you operating at?

A brand that looks beautiful but confuses people is not a good brand. I’ve been working in marketing for over 10 years and I am trained to find the right midway between what you like and what your clients look for.

Plus, I’m an illustrator too, which means your brand won’t look like it came out of a template, a Canva kit, or the same AI that designed three out of four of your competitors.

1

Strategy is key

I start with questions, not aesthetics. Who are you talking to? What are your competitors? What level are you operating at? Visual work comes after the strategic one, not before.

2

Personalized assets

No templates = No blending in. The internet is flooded with brands that look identical (same Canva layouts, same palettes, same AI look and feel). Every asset I make is built from scratch, specific to your business. Your brand won’t look like all your competitors.

3

A brand is a tool, not a decoration

I design for how your brand actually gets used, and I make it easy to use, so you or your team are not dependent on me.

4

Design and strategy are the same conversation

I’ve been in marketing and branding for 10+ years. If you’ve done coaching work with me, I already know your business inside out. Your brand is the mirror of your true value.

Who this is for

The right moment to invest in your brand

You don’t always need a brand identity the day you start, but at some point it becomes necessary. Here’s when that moment usually arrives. Do you see yourself?

01

You’ve outgrown your current look

Your logo was a quick fix when you launched. Now you’ve grown and the mismatch is starting to cost you clients’ trust.

+ What this means

You need a brand that reflects where the business is now, not where it started.

02

You want to attract better clients

Your brand shapes how people perceive your value before they even read your copy.

+ What this means

A distinctive brand attracts the right people and naturally filters out the wrong ones.

03

You’re starting fresh and want to do it right

You’re building a business and want the strategy and the visual identity to speak the same language from day one.

+ What this means

This is the most powerful way to work together, nothing built twice, nothing disconnected.

Starting from scratch?

That’s actually the best moment. If you combine brand design with the coaching work, we build everything together: from offer clarity to marketing strategy and visual identity. So everything makes sense together.

Read more →

What’s included

You came for a logo,
I’ll give you a brand

A logo is the mark you can see, but a logo gets you recognised, a brand gets you chosen.


Primary logo, secondary marks, icon versions, done so it works in every context.

The right palette tells the right people “this is for you” in a second, way before they’ve read anything. Get it wrong and the vibes will attract the wrong people, or none at all.

Fonts with character, plus hierarchy rules so you stop winging it and everything you make looks intentional instead of improvised.

Assets made only for you. Hand-drawn, no cheap AI images or generic stock that every other small business uses. People will recognie your style in a blink and know you care.

A clear reference for you, for any other designer you’ll work with, any printer, VA, or employee. Everyone will know how to use your brand the way you intended. It’s what keeps everything consistent and builds up in your client’s memory.

Mockups showing your brand in real context (like website, social, print, packaging…) so you’re never left staring at a logo wondering how to actually use it.

A full brand identity

  • Works everywhere consistently: site, social, print, packaging and more
  • Stays consistent even when someone else uses it, therefore easier to delegate
  • Unmistakably you, and no one else
  • You can run with it yourself, confidently
HOW IT WORKS

Simple and collaborative

My process is straightforward and collaborative. From our first chat to final delivery, I’ll guide you through each step, making sure the outcome is something you love.

Discovery call

Let’s meet and see if we’re a good fit. We’ll talk about your goals and check if we align.

Info collection

After the contract signature, I’ll gather all about your business, values, and vision.

Concept & sketches

I’ll create initial concept drafts and logo sketches, to define the way.

Feedback & finalization

After rounds of feedback, I’ll refine and finalize your visual identity.

Delivery of the files

Once finalized, you’ll receive your brand identity, ready to use!

The bigger picture

A brand that looks right and says the right thing

Visual identity and marketing strategy are often done by different professionals but they are not two separate things. When they’re built together, the result is exponentially more powerful.

Most founders do them separately but the best version is when both happen together: Your business really shine when the strategy is clear and the design reflects it, because everything becomes easier to execute.

New to this? Start here first.

Not sure your offer is clear enough for a brand yet?

If your positioning or messaging still feels uncertain, the best investment before design is getting that clarity first, or you will risk finding yourself rebranding too soon.

The coaching work upfront makes the design significantly more effective and saves you money in the long term.

Read More
SELECTED WORKS

A few projects I loved

To show you what we could do for your brand too.

The Offline Club sustainable brand logo

Brand identity • Illustration

The Offline Club | Event Franchising

Brand identity

Terra! | Recording Studio

Merch • Social Media

La Brac | Restaurant & Book Shop

Brand Identity • Strategy

Minuto Bio | Solid Shampoo

Branding • Marketing

MOYU | Erasable Notebooks

Visual identity

Labsitters | Babysitting in English

The Offline Club sustainable brand logo

Brand identity • Illustration

The Offline Club | Event Franchising

Brand Identity • Strategy

Minuto Bio | Solid Shampoo

Brand identity

Terra! | Recording Studio

Merch • Social Media

La Brac | Restaurant & Book Shop

Branding • Marketing

MOYU | Erasable Notebooks

Visual identity

Labsitters | Babysitting in English

Go to my full portfolio

Investment

An investment that fits your business stage

Every project starts with a discovery call. These are starting points to give you an idea, final scope depends on the complexity of what you need.

Essentials

Brand Foundation

€1,200+

Starting from, ex VAT

Ideal for: Small startups, freelancers starting out.

  • Logo & primary variations
  • Color & typography system
  • Brand manual
  • Application examples
Book a call

Full identity • Most picked

Full Identity

€2,500+

Starting from, ex VAT

Ideal for: Growing businesses, B2C products or B2B structured businesses.

  • Everything in Foundation
  • Custom illustrations & assets
  • Extended brand manual
  • Social media templates
  • Extra rounds of revisions
Book a call

Combined

Strategy + Identity

Custom

Scoped to you

Ideal for: Founders building from zero who want marketing strategy and design together.

  • Offer & positioning work
  • Full brand identity
  • Marketing system setup
  • Best value for new founders
Let’s talk

Already have a brand and need a designer?

If your identity’s sorted and you just need hands to keep things moving, my monthly retainer might be the better fit.

See retainer services →

What my clients say

★★★★★

VERY, VERY GOOD!
If you are looking for someone who creates beautiful illustrations for you, contact Chiara, she is super helpful and very talented! Not only illustrations but also posts for social media.
Super recommended!

Giulia Fantacci
Founder of Labsitters

★★★★★

I had the pleasure of using Chiara’s services a year ago, when I decided to embark on my freelance journey. She was able to capture and summarize it in a logo that is always complimented by those who see it. All with an empathetic ability that is typical of professionals, like her.

Elena Benassati
Freelancer

★★★★★

I turned to Chiara attracted by her illustrations and the effective and transparent communication of her site. For me she created the brand identity of my personalized tourist guides. In her I found a great ability to listen, which allowed her to graphically translate my professional identity with great coherence and harmony with my needs. She proved to be very professional and flexible at every step of the project. Super recommended!

Daniela Grasso
Founder of Che Viaggio Sei

★★★★★

Serious but not staid professional! Chiara took care of the brand identity of my recording studio, managing to combine the idea of​​concreteness with a lyrical and distinctive imagery. She was able to grasp the facets of my project, with care and attention.

Davide Buglisi
Founder of Terra!

Meet your designer

I’m Chiara, a brand designer and marketing strategist with 10+ years of experience, a hyperactive brain, and allergic to cringe.

I believe that branding should be useful and practical, because pretty without strategy is useless. And who said it can’t be fun too!

I like to mix all my knowledge and experience to create brands that are versatile, practical and unique. If you’re happy and your clients are happy, then I’m happy too!

If you want to know more about my background, connect with me on LinkedIn.

Ready to start?

Let’s talk about your new brand

Every project starts with a free discovery call and no commitment.
We talk about your business, your goals, and whether this is the right step or moment for you to invest in your brand.

Not sure if design is the best first step?

It’s great that you asked yourself that question! If your offer or positioning isn’t fully clear yet, get that sorted first. The Reality Check is €49 and takes less than 20 minutes to request. Your brand will be significantly more powerful once the strategy underneath it is solid.

What’s The Reality Check?
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