Your work is good. Your brand should look like it.
A brand identity built on strategy, not just pretty images.
For introverted founders with meaningful businesses who are ready to look as distinctive as the work they actually do.
No pressure, no strings attached.
Why this is different
Strategy First, Always.
I don’t start with colors, I start with questions:
Who are you speaking to?
What are you known for?
What level are you operating at?
A brand that looks beautiful but confuses people is not a good brand. I’ve been working in marketing for over 10 years and I am trained to find the right midway between what you like and what your clients look for.
Plus, I’m an illustrator too, which means your brand won’t look like it came out of a template, a Canva kit, or the same AI that designed three out of four of your competitors.
Strategy is key
I start with questions, not aesthetics. Who are you talking to? What are your competitors? What level are you operating at? Visual work comes after the strategic one, not before.
Personalized assets
Every asset is made from scratch, uniquely for you. Your brand won’t look templated or like anyone else’s.
A brand is a tool, not a decoration
I design for how your brand actually gets used and I make it easy to use, so you or your team are not dependent on me.
Design and strategy are the same conversation
I’ve been in marketing and branding for 10+ years. If you’ve done coaching work with me, I already know your business inside out. Your brand is the mirror of your true value.
You’ve outgrown your current look
Your logo was a quick fix when you launched. Now you’ve grown and the mismatch is starting to cost you client’s trust. You need a brand that reflects your growth.
You want to attract better clients
Your brand shapes how people perceive your value before they even read your copy. A distinctive brand attracts the right people and naturally filters out the wrong ones.
You’re starting fresh and want to do it right
You’re building a business and want the strategy and the visual identity to all speak the same language from day one. This is the most powerful way to work together.
Starting from scratch?
That’s actually the best moment. If you combine brand design with the coaching work, we build everything together: from offer clarity to marketing strategy and visual identity. So nothing is disconnected.
Who this is for
The right moment
to invest in your brand.
You don’t always need a brand identity the day you start, but at some point it becomes necessary.
Here’s when that moment usually arrives. Do you see yourself?
Who this is for
The right moment
to invest in your brand.
You don’t always need a brand identity the day you start, but at some point it becomes necessary.
Here’s when that moment usually arrives. Do you see yourself?
You’ve outgrown your current look
Your logo was a quick fix when you launched. Now you’ve grown and the mismatch is starting to cost you client’s trust. You need a brand that reflects your growth.
You want to attract better clients
Your brand shapes how people perceive your value before they even read your copy. A distinctive brand attracts the right people and naturally filters out the wrong ones.
You’re starting fresh and want to do it right
You’re building a business and want the strategy and the visual identity to all speak the same language from day one. This is the most powerful way to work together.
Starting from scratch?
That’s actually the best moment. If you combine brand design with the coaching work, we build everything together: from offer clarity to marketing strategy and visual identity. So nothing is disconnected.
Everything your brand needs.
Every project includes the full brand system, not just a logo. Because a logo alone without context can’t do the job.
Logo & variations
Primary logo, secondary marks, icon versions. One format for every context you’ll use it in.
Color system
A palette that communicates the right things to the right people, not just “nice colors”.
Typography system
Font pairings chosen to match and readability. Hierarchy rules so everything makes sense.
Custom illustrations
Digital hand-drawn or collage, patterns or assets specific to your brand. The element that makes your brand different.
Brand manual
A clear reference document so you, and anyone who works with you, always know how to use the brand.
Application examples
Mockups showing your brand in context (website, social, print…) so you have a visual guide on how it should be.
Simple and collaborative.
My process is straightforward and collaborative. From our first chat to final delivery, I’ll guide you through each step, making sure the outcome is something you love.
Discovery call
Let’s meet and see if we’re a good fit. We’ll talk about your goals and check if we align.
Info collection
After the contract signature, I’ll gather all about your business, values, and vision.
Concept & sketches
I’ll create initial concept drafts and logo sketches, to define the way.
Feedback & finalization
After rounds of feedback, I’ll refine and finalize your visual identity.
Delivery of the files
Once finalized, you’ll receive your brand identity, ready to use!
The bigger picture
A brand that looks right and says the right thing.
Visual identity and marketing strategy are often done by different professionals but they are not two separate things. When they’re built together, the result is exponentially more powerful.
Most founders do them separately but the best version is when both happen together: Your business really shine when the strategy is clear and the design reflects it, because everything becomes easier to execute.
Not sure your offer is clear enough for a brand yet?
If your positioning or messaging still feels uncertain, the best investment before design is getting that clarity first, or you will risk finding yourself rebranding too soon.
The coaching work upfront makes the design significantly more effective and saves you money in the long term.
A few projects I loved.
To show you what we could do for your brand too.
An investment that fits your business project.
Every project starts with a discovery call to understand your needs. These are indicative ranges, final scope depends on the complexity of your project.
Essentials
€1200+
Brand Foundation
Starting from, ex VAT
Most popular
€2200+
Full Identity
Starting from, ex VAT
Combined
Custom
Strategy + Identity
Coaching + design combined
What my clients say
VERY, VERY GOOD!
If you are looking for someone who creates beautiful illustrations for you, contact Chiara, she is super helpful and very talented! Not only illustrations but also posts for social media.
Super recommended!
Giulia Fantacci
Founder of Labsitters
I had the pleasure of using Chiara’s services a year ago, when I decided to embark on my freelance journey. She was able to capture and summarize it in a logo that is always complimented by those who see it. All with an empathetic ability that is typical of professionals, like her.
Elena Benassati
Freelancer
I turned to Chiara attracted by her illustrations and the effective and transparent communication of her site. For me she created the brand identity of my personalized tourist guides. In her I found a great ability to listen, which allowed her to graphically translate my professional identity with great coherence and harmony with my needs. She proved to be very professional and flexible at every step of the project. Super recommended!
Daniela Grasso
Founder of Che Viaggio Sei
Serious but not staid professional! Chiara took care of the brand identity of my recording studio, managing to combine the idea ofconcreteness with a lyrical and distinctive imagery. She was able to grasp the facets of my project, with care and attention.
Davide Buglisi
Founder of Terra!
Meet your designer
I’m Chiara, a brand designer and marketing strategist with 10+ years of experience, a hyperactive brain, and allergic to cringe.
I believe that branding should be useful and practical, because pretty without strategy is useless. And who said it can’t be fun too!
I like to mix all my knowledge and experience to create brands that are versatile, practical and unique. If you’re happy and your clients are happy, then I’m happy too!
If you want to know more about my background, connect with me on LinkedIn.
Let’s talk about your new brand.
Every project starts with a free discovery call and no commitment.
We talk about your business, your goals, and whether this is the right step or moment for you to invest in your brand.
Not sure if design is the best first step?
It’s great that you asked yourself that question! If your offer or positioning isn’t fully clear yet, get that sorted first. The Reality Check is €49 and takes less than 20 minutes to request. Your brand will be significantly more powerful once the strategy underneath it is solid.