Brand Identity • Illustration

The Offline Club

Unplug and relax. A modern brand identity with a hint of vintage, built for a young audience nostalgic for analog life.

The Offline Club is built around a simple mission: encouraging real, meaningful connections through screen-free shared spaces where people can step away from digital distraction.

The Challenge
They needed a brand that fully embodied their mission, but easy for their distributed international team to recognise and use. The goal was to create something that would resonate with their community and reinforce their message across online and offline platforms.

The work behind it
• I developed a consistent and adaptable brand identity that could easily maintain clarity.
• I found the right balance between vintage aesthetics and a fresh, youthful appeal.
• I made sure that all brand assets (from social media to merchandise) aligned with their core mission.

The Assets
What I delivered in about 2 months of work:
• A full brand identity with a brand manual easy to read and understand, available for all city leaders.
• Social Media and printable assets as Canva templates for internal use, ready to edit and use in a Canva pro brand environment so that every city leader could easily access and edit the templates.
• Custom Illustration & Design Elements: A unique set of illustrations representing offline activities and vintage objects, to reinforce the brand’s values and to help city leaders to change and adapt the templates to their specific needs.

Our collaboration is still ongoing and I act as their brand manager — with a fixed cadence — to ensure their brand is maintained cohesive, everywhere and always.

The website
A strong brand identity needs a digital presence that reflects its energy, and to complement the brand’s funky and retro aesthetic, BrandBros designed a playful and engaging website that balances fun with functionality.

I oversaw the project to guide the brand direction and provided all the extra assets needed.

★★★★★

Chiara’s been the creative mind behind The Offline Club’s visual brand from the start of our global movement. She works quick, is precise, and committed to deliver the best work possible. She makes you think twice, challenges assumptions, and always designs with both the customer and the client at the heart of what she does. I wish I’d met Chiara sooner in my career!

Ilya Kneppelhout
Co-Founder of The Offline ClubCompany Name

For: The Offline Club
Year: 2024 – ongoing
Where: Amsterdam (NL)

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