Brand Identity • Illustration

Che Viaggio Sei

A thoughtful travel designer who crafts deeply personal itineraries for curious explorers.

The core concept draws inspiration from vintage passport stamps: tactile, imperfect, full of stories. We developed an organic, stamp-inspired logo with a heart at its center to symbolize meaningful travel and emotional connection to place. The mark was intentionally designed to exist beyond the screen, becoming a physical stamp she uses to seal her shipped guides, turning each delivery into part of the experience itself.

Beyond the logo, I created a cohesive illustration set and a customizable Canva template system for her tailored travel guides. With the wide illustration set, each guide can be easily adapted to the traveler’s niche passions while maintaining a consistent, handcrafted aesthetic. The end result is a flexible yet distinctive brand that makes every itinerary feel personal and designed with care, just like Daniela does.

★★★★★

I turned to Chiara attracted by her illustrations and the effective and transparent communication of her site. For me she created the brand identity of my personalized tourist guides. In her I found a great ability to listen, which allowed her to graphically translate my professional identity with great coherence and harmony with my needs. She proved to be very professional and flexible at every step of the project. Super recommended!

Daniela Grasso
Founder of Che Viaggio SeiCompany Name

For: Che Viaggio Sei, Daniela Grasso
Year: 2020
Where: Carate Brianza (IT)

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