Che Viaggio Sei
A thoughtful travel designer who crafts deeply personal itineraries for curious explorers.
The core concept draws inspiration from vintage passport stamps: tactile, imperfect, full of stories. We developed an organic, stamp-inspired logo with a heart at its center to symbolize meaningful travel and emotional connection to place. The mark was intentionally designed to exist beyond the screen, becoming a physical stamp she uses to seal her shipped guides, turning each delivery into part of the experience itself.
Beyond the logo, I created a cohesive illustration set and a customizable Canva template system for her tailored travel guides. With the wide illustration set, each guide can be easily adapted to the traveler’s niche passions while maintaining a consistent, handcrafted aesthetic. The end result is a flexible yet distinctive brand that makes every itinerary feel personal and designed with care, just like Daniela does.
For: Che Viaggio Sei, Daniela Grasso
Year: 2020
Where: Carate Brianza (IT)