Minuto Bio
The essence of wellness in its organic simplicity: designing a brand identity for an organic line of solid shampoos.
Minuto Bio is a statement of sustainability and wellness.
Tasked with developing the full brand identity for Farma4’s new line of solid organic shampoos, I handled everything from naming to advertising strategy.
A brand rooted in purpose
The brand’s name, Minuto Bio, captures the essence of something small yet powerful, referencing both the minute and meticulous attention to detail. With this visual identity I wanted to emphasized simplicity, portability, and efficiency, creating a perfect fit for eco-conscious, on-the-go consumers.
Packaging was designed entirely from recycled materials, supporting the zero-waste mission. The playful illustrations and the campaign #Consapelove (conscious love) encouraged consumers to repurpose the packaging, transforming it into something meaningful even after the product was used.
Digital presence, copywriting and marketing strategy
To bring the message online, I crafted copy for the website and digital campaigns, ensuring a cohesive voice that mirrored the brand’s ethos of simplicity and eco-conscious living.
I also developed a full marketing strategy to introduce Minuto Bio to the public, including elements like billboards, postcards, and animated ads, all sharing the brand’s core message of self-care and environmental stewardship through the tagline “Tutto per te” (All for you).
For: Accademia Cappiello / Farma4
Year: 2020
Where: Firenze (IT)