Give your craft brand a face people actually remember.
Hand-drawn brand identities, illustrations, and packaging artwork for chocolate makers, coffee roasters, specialty food producers, and small wineries. The kind of work that makes someone pick up your bar, your bag, your bottle, and feel something before they’ve read a word.
One blink to decide if your product is worth a closer look. One blink to read everything you’re trying to say about how it’s made, who you are, and why you’re better than the competition next to you on the shelf. If your packaging doesn’t land in that blink, what’s inside doesn’t matter.
And the product next to you is not boring, it’s good.
Other small producers are already putting out beautiful work, often illustrated, often made by hand: the bar is high. Your buyer’s attention is what you’re fighting for, looking generic or templated or AI sloppy on a craft shelf is your highway to being forgotten.
Illustration-led work for brands that want to look like nothing else.
I’ve designed packaging for different products and industries throughout my career. I know every industry has its own rules, so I bring the design, you bring the production reality, and we figure it out together.
Brand identity
Logo, mark, full visual system. Built around your story, not pulled from a template.
Packaging illustration
Labels, wrappers, boxes, pouches. Hand-drawn artwork made to live on a shelf and get picked up.
Hand-drawn patterns
Recurring illustrations, motifs, decorative elements. The quiet details that become your signature.
Print & merch
Cards, stickers, posters, tote bags. Everything that touches your customer’s hands.
Different products, different rules. Same care.
Each industry has its own constraints and its own visual language. Scroll and tap to see how I approach yours.
Wine, Craft Beers & spirits
Wine, beers and spirits live in a category where labels often carry too much visual convention. People pick bottles by what they trust, what looks giftable, and what tells them something is the right kind of different.
Let’s make your illustrated labels and brand hold up at premium pricing. Different on the shelf, recognisable between many.
Bean-to-bar chocolate makers
Craft chocolate sits in a category where the wrapper does as much work as the bean. People expect texture, story, and a piece of work they might want to keep after the bar is gone.
I design wrappers, bands, gift boxes, and tasting collateral built around your origin stories, your makers, and the details that separate your bar from a supermarket one. Made for hand-wrapping, designed to feel worth the price tag.
Specialty coffee roasters
The best coffee bags tell the story: clear origin, varietal, roast date, your mission.
I design labels and bag artwork built around your origins, your roasters, and the way your customers buy: subscription boxes, farmer’s markets, café shelves. Clean enough to communicate, distinctive enough to remember.
Specialty food makers
Jam, honey, oil, condiments, baked goods, preserves. Crowded shelves, similar jars, and shoppers who decide in three seconds. Illustration is one of the few ways to break the invisibility jail.
I design labels, jar wraps, box packaging, and full identity systems for makers who care about how their products are perceived, together on the shelf and even alone later at home. Distinctive to grab the eye, honest to keep the trust.
A few examples of packages.
Prices depend on scope, complexity, and how much production support you need. These are examples of how we could work together, so you have no surprise later. But we will talk specifics on the call, to give you a tailored and realistic quotation.
The “let’s see if we work well together” project. One item, done properly.
- 1 label, wrapper, or packaging illustration
- 1 revision round
- Print-ready files
- ~2 week turnaround
A coherent illustrated system across multiple products.
- Master design system for the range
- Up to 5 SKU variations
- 2 revision rounds
- Print-ready files for each SKU
- Production coordination + handover
- ~4-6 week turnaround
The whole signature, brand built around your story and applied across packaging.
- Logo + complete visual identity
- Brand guidelines document
- Packaging design for up to 4 SKUs
- Supporting collateral (cards, hangtags, stickers)
- Production coordination throughout
- ~8-10 week turnaround
Extra SKUs, seasonal swaps, ongoing partnerships, custom scope all possible. Tell me what stage you’re at and I’ll quote for that, so we work on what you need.
A peek at the archive.
Some of the brands I’ve worked with across food, music, and lifestyle. Click any image to see the full case study.
If your brand could use a distinctive face, let’s talk.
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