Graphic Design • Marketing • Packaging

MOYU Notebooks

Designing a Greener Future with Sustainable Creativity

MOYU Limited Edition Saint Valentine Notebook
MOYU Limited Edition Cuckoo Notebook
MOYU Limited Edition Adopt Rainforest Notebook

MOYU makes erasable stone paper notebooks, a circular alternative to single-use paper to fight deforestation and paper waste, and they’re a certified B Corp, which matters to me.

As part of the team I’m the only designer, so I work in close, direct contact with manager and founder. I like that setup as I’m a team player by nature, and I can bring my own ideas, suggestions, and experience to the table.

What I value most is the trust: I often get handed entire projects to run with.
For example, on the planners, game book, game box and all you see above, it all started with a good brief and I took it from there: research, sketches, proposed themes and layouts, coordinating with the producers, all the way to the finished product, packaging included, with the team jumping in to review at the critical stages of course.

MOYU Christmas box illustrated packaging

The illustration is probably the part I love most. I love creating playful, hand-drawn doodles through MOYU’s visuals, the detail that makes a brand feel fun and distinctive instead of corporate.

Illustrations are a big part of how MOYU tells its story, a recognisable and colorful thread, running from a notebook cover to a Christmas campaign to an Instagram animation, all connected in the same brand.

The range of work is wide: email and social media design, printed and digital ads, decks of every kind (sales, investor, client outreach…), B2B and B2C notebook covers, product design and packaging, and more. One designer covering the full spectrum, across formats and audiences.

★★★★★

“From day one, as founder of MOYU, I’ve loved working with Chiara. She is creative and can translate ideas into something useful. Our company leans on product development and creative campaigns to share our mission, and Chiara is a great addition to it.

Besides the creative work, Chiara has a get-sh*t-done mentality. She handles the day-to-day stuff in a very structured way, which makes her pleasant to work with. I know that if I ask for help, things will get done, fast. She needs little managing or structuring, and is therefore a great help.

Besides the “work” stuff, Chiara is a great person to work with: easy to communicate with, a positive mindset and, here and there, funny too.”

Roel Schatorjé Founder of MOYU

For: MOYU Notebooks
Year: 2023 – Ongoing
Where: Utrecht (NL)

Need a designer who knows your brand?

One designer for all your brand needs.

I’ve covered MOYU’s design since 2023, from product packaging to investor decks. If you need that kind of steady support, a retainer is how we’d work.

Designer on retainer See packaging illustration →
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