MOYU Notebooks
Designing a Greener Future with Sustainable Creativity
MOYU makes erasable stone paper notebooks, a circular alternative to single-use paper to fight deforestation and paper waste, and they’re a certified B Corp, which matters to me.
As part of the team I’m the only designer, so I work in close, direct contact with my manager. I like that setup as I’m a team player by nature, and I can bring my own ideas, suggestions, and experience to the table.
What I value most is the trust: I often get handed entire projects to run with.
For example, on the planners and a you see above, it all started with a good brief and I took it from there: research, sketches, proposed themes and layouts, coordinating with the producer all the way to the finished product, packaging included.
The team jumped in to review at the critical stages, but I carried it from idea to done.
The kids’ book worked the same way, covers and all.
The illustration is probably the part I love most. I love creating playful, hand-drawn doodles through MOYU’s visuals, the detail that makes a brand feel fun and distinctive instead of corporate.
Illustrations are a big part of how MOYU tells its story, a recognisable and colorful thread, running from a notebook cover to a Christmas campaign to an Instagram animation, all connected in the same brand.
The range of work is wide: email and social media design, printed and digital ads, decks of every kind (sales, investor, client outreach…), B2B and B2C notebook covers, product design and packaging, and more. One designer covering the full spectrum, across formats and audiences.
For: MOYU Notebooks
Year: 2023 – Ongoing
Where: Utrecht (NL)