Terra! is a recording studio where music and local life intersect. Tasked with creating a visual identity, I developed a visual system that celebrates the studio’s connection to its roots and ground.
The concept
The logo merge cymatics (visual sound waves) and the rugged texture of topography, connected to the naming that the founder choose, that brings a sense of discovery, reminiscent of explorers shouting upon finding new lands.
Colors and topography typography
Inspired by the earth’s raw hues — dust, sand, and natural tones — the color palette bridges the natural world with digital design. Montserrat, a modern sans-serif font, takes its name from a mountain,
