La Brac
A Fusion of Food, Art, and Sustainability
La Brac is a vegan restaurant and contemporary bookshop, but it’s also much more.
It’s a cultural hub that combines slow food and art. I worked closely with La Brac to refresh their visual identity on social media and support their post-lockdown transformation into a high-quality takeaway service.
A cotton bag as a green manifesto
To replace plastic and paper bags, we designed limited-edition cotton tote bags, each telling a piece of La Brac’s story. The totes became a stylish, reusable alternative for customers that they happily wore in the city as a personal statement.
Having fun in your marketing
As a way to connect with recurring customers, we also launched a special edition screen-print to celebrate one of their best selling dishes, the Dosa.
Social media as a tool to recover during and post-covid
In collaboration with a social media manager and copywriter, I completely reworked La Brac’s social media, creating a visual feed with seamless side-to-side illustrations. This new chapter in Brac’s history was announced through each post, inviting followers into a new way of experiencing the restaurant they knew. We also introduced a Whatsapp ordering system to increase sales.
For: La Brac
Year: 2020
Where: Firenze (IT)