visual Identity • packaging

Labsitters

Revamping a Visual Identity for a Playful Language Learning Experience

From 2019 to 2021 I gladly worked with Labsitters, an innovative company with several headquarters throughout Italy. Their mission is to make English learning fun for children by connecting native english speaking babysitters to Italian kids. My task was to provide assets to maintain consistency to their overall communication.

The Challenge
They needed to be perceived fun by kids but also trustworthy and professional from parents.

The work behind it
• I worked with an existing but not very developed brand identity, so my work was focused on expanding and refreshing it.
• We produced several assets, from flyers to event props, from packaging to pitch decks, from social media posts to online ads.

Labsitter's interior designed and illustrated by Chimù

The Assets
One of the most rewarding parts of the project was designing the walls, reception area, and shop window with vibrant illustrations. These playful doodles transformed Labsitters’ spaces into a warm, inviting atmosphere that resonated with children and parents alike.

★★★★★

VERY, VERY GOOD!
If you are looking for someone who creates beautiful illustrations for you, contact Chiara, she is super helpful and very talented! Not only illustrations but also posts for social media. Super recommended!

Giulia Fantacci
Founder of LabsittersCompany Name

For: Labsitters
Year: 2019-21
Where: Firenze/Milano (IT)