visual Identity • packaging

Labsitters

Revamping a Visual Identity for a Playful Language Learning Experience

From 2019 to 2021 I worked with Labsitters, a language-learning company with several locations across Italy. Their mission is to make learning English fun for children by connecting native English-speaking babysitters with Italian kids. My role was to keep their communication consistent and on-brand across every touchpoint.

The Challenge
The brand had to feel fun and playful to children, while reading as trustworthy and professional to their parents.

The work behind it
• I worked with an existing but not very developed brand identity, so my work was focused on expanding and refreshing it.
• I produced a wide range of assets: flyers, event props, packaging, pitch decks, social media posts, and online ads.

Labsitter's interior designed and illustrated by Chimù

The Assets
A standout part of the project was illustrating their physical spaces: the walls, reception area, and shop window. These hand-drawn illustrations turned Labsitters’ locations into warm, inviting environments that appealed to children and parents alike.

★★★★★

VERY, VERY GOOD!
If you are looking for someone who creates beautiful illustrations for you, contact Chiara, she is super helpful and very talented! Not only illustrations but also posts for social media. Super recommended!

Giulia Fantacci
Founder of LabsittersCompany Name

For: Labsitters
Year: 2019 – 2021
Where: Firenze/Milano (IT)