Brand Identity • Illustration

Che Viaggio Sei

A thoughtful travel designer who crafts deeply personal itineraries for curious explorers.

The core concept draws inspiration from vintage passport stamps: tactile, imperfect, full of stories. We developed an organic, stamp-inspired logo with a heart at its center to symbolize meaningful travel and emotional connection to place. The mark was intentionally designed to exist beyond the screen, becoming a physical stamp she uses to seal her shipped guides, turning each delivery into part of the experience itself.

Beyond the logo, I created a cohesive illustration set and a customizable Canva template system for her tailored travel guides. With the wide illustration set, each guide can be easily adapted to the traveler’s niche passions while maintaining a consistent, handcrafted aesthetic. The end result is a flexible yet distinctive brand that makes every itinerary feel personal and designed with care, just like Daniela does.

★★★★★

“I turned to Chiara, drawn by her illustrations and the clear, transparent communication on her site. She created the brand identity for my personalised travel guides. I found in her a great ability to listen, which allowed her to translate my professional identity into visuals that fit my needs coherently. She proved to be very professional and flexible at every step of the project. Highly recommended!”

Daniela Grasso Founder of Che Viaggio Sei

For: Che Viaggio Sei, Daniela Grasso
Year: 2020
Where: Carate Brianza (IT)

Freelancer or small business?

Let’s build a memorable brand around who you are.

An identity that fits your personality, plus hand-drawn assets made only for you. Like Daniela’s travel brand.

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