visual Identity • packaging

Labsitters

Revamping a Visual Identity for a Playful Language Learning Experience

From 2019 to 2021 I worked with Labsitters, a language-learning company with several locations across Italy. Their mission is to make learning English fun for children by connecting native English-speaking babysitters with Italian kids. My role was to keep their communication consistent and on-brand across every touchpoint.

The Challenge
The brand had to feel fun and playful to children, while reading as trustworthy and professional to their parents.

The work behind it
• I worked with an existing but not very developed brand identity, so my work was focused on expanding and refreshing it.
• I produced a wide range of assets: flyers, event props, packaging, pitch decks, social media posts, and online ads.

Labsitter's interior designed and illustrated by Chimù

The Assets
A standout part of the project was illustrating their physical spaces: the walls, reception area, and shop window. These hand-drawn illustrations turned Labsitters’ locations into warm, inviting environments that appealed to children and parents alike.

★★★★★

“Very, very good! If you are looking for someone who creates beautiful illustrations for you, contact Chiara: she is super helpful and very talented! Not only illustrations but also posts for social media. Highly recommended!”

Giulia Fantacci Founder of Labsitters

For: Labsitters
Year: 2019 – 2021
Where: Firenze/Milano (IT)

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