Visual Identity • Merchandising

Terra!
Recording Studio

Where Sound Collides with the Earth

Terra! main logo in beige and black
Terra! Logo main and modifications to make its brand identity versatile
The logic of the concept for the creation of Terra! Brand identity
Terra! brand typography and pattern
Terra! Logo on a mug

Terra! is a recording studio where music and local life intersect. Tasked with creating a visual identity, I developed a visual system that celebrates the studio’s connection to its roots and ground.

The concept
The logo merge cymatics (visual sound waves) and the rugged texture of topography, connected to the naming that the founder choose, that brings a sense of discovery, reminiscent of explorers shouting upon finding new lands.

Colors and topography typography
Inspired by the earth’s raw hues — dust, sand, and natural tones — the color palette bridges the natural world with digital design. Montserrat, a modern sans-serif font, takes its name from a mountain,

Tshirt designs for Terra! Brand identity
Branded mug as an example of merchandise created for Terra! Brand identity
Terra! Beige and black pattern
An example of graphic designed with the presets and social media template created for Terra! Instagram feed
The web and social media assets created for Terra! Brand identity

The Assets
Terra!’s online presence was built to resonate with modern audiences.
I designed custom photo filters and a cohesive social media templates in an aesthetic that communicates the studio’s soul. Merchandise includes sustainable cotton t-shirts for the staff and branded mugs to offer a warm coffee to musicians in the studio.

★★★★★

“A serious professional who doesn’t take herself too seriously! Chiara took care of the brand identity of my recording studio, managing to combine a grounded, concrete feel with lyrical and distinctive imagery. She grasped every facet of my project, with care and attention.”

Davide Buglisi Founder of Terra!

For: Terra! Recording Studio
Year: 2020
Where: Firenze / Bologna (IT)

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