La Brac is a vegan restaurant and contemporary bookshop, but it’s also much more.
It’s a cultural hub that combines slow food and art. I worked closely with La Brac to refresh their visual identity on social media and support their post-lockdown transformation into a high-quality takeaway service.
A cotton bag as a green manifesto
To replace plastic and paper bags, we designed limited-edition cotton tote bags, each telling a piece of La Brac’s story. The totes became a stylish, reusable alternative for customers that they happily wore in the city as a personal statement.
Having fun in your marketing
As a way to connect with recurring customers, we also launched a special edition screen-print to celebrate one of their best selling dishes, the Dosa.