Digital Marketing & Branding Coach for Women-Led Eco-Friendly & Vegan Businesses

Marketing That Feels as Good as Your Products

I help women led, eco-friendly, vegetarian and vegan businesses create authentic digital marketing strategies that align with their mission while driving sustainable growth, without the overwhelm.

Book my free introductory call

Marketing consultancy for small business - Problem

Is This You?

You’re a woman who has built a small business selling eco-friendly and vegan products, but marketing your sustainable offerings online feels overwhelming:

You cringe at conventional marketing tactics that don’t understand the unique challenges of vegan product businesses
You struggle to effectively communicate your eco-friendly mission and product benefits
You’re inconsistent with content because creating authentic marketing for your vegan products takes so much energy
You want to scale your eco-conscious business without compromising your sustainable values
You’ve tried generic marketing strategies that weren’t designed for women-led ethical businesses like yours

Here’s the good news:

You don’t need to choose between effective marketing and your values.

Imagine having a guide who understands both the nuances of eco-conscious brands and how to market them authentically.

As your coach, I’ll help you develop a marketing strategy that feels aligned with your values while actually driving results.

Together, we’ll create:
➜ A values-aligned marketing strategy that authentically promotes your eco-conscious products
➜ Sustainable content systems that won’t lead to burnout or compromise
➜ Genuine connection with your ideal community without manipulation tactics
➜ Peace of mind knowing your marketing reinforces rather than dilutes your values

No cookie-cutter solutions.
No icky tactics.
Just ethical marketing designed specifically for your conscious brand.

Marketing consultancy for small business - Packages

What’s Included?

Here’s how I help eco-conscious founders create impactful, authentic marketing:

One-on-one Coaching Sessions: Time together, to give you focused support.
Brand analysis: An ongoing check of how your vegan and eco-friendly values translate online.
Sustainable marketing roadmap: Ongoing digital marketing strategy development and optimization.
Hands-on training: Key digital marketing tactics and tools.
Ongoing support and accountability: With email guidance between sessions.
Personal dashboard, recaps and Checklists: Time-savers to streamline your process.

My 4-Step Process for Your Success

My process is flexible and collaborative. I work with you to refine your marketing strategies, filling the gaps and giving you the tools to implement them. From our first chat to each consultation, I ensure you leave with clear, actionable steps.

STEP 1

Discovery

We begin by understanding your brand’s purpose, values, and vision. We’ll explore what makes your eco-conscious business unique and identify where your marketing can better reflect your authentic mission.

STEP 2

Strategy

You’ll receive a tailored marketing approach that emphasizes your ethical foundations without sacrificing effectiveness. We focus on strategies that feel aligned with who you are and what you stand for.

STEP 3

Action

Each session concludes with clear action steps that honor your capacity and priorities. No overwhelming to-do lists, just focused actions that move your mission forward.

STEP 4

Follow-Up

You’ll have supportive guidance between sessions to address questions and refine your approach. We’ll continuously align your marketing with your evolving vision and goals.

And if you have a spare minute

Here’s who I am

I’m Chiara Chimù Mulas, a digital marketing coach who believes business can be a force for positive change. With over a decade of experience in digital marketing, branding and illustration, I’ve dedicated my practice to supporting entrepreneurs:

Co-founder of Figoli Studio: I helped small, medium, and international businesses achieve growth through impactful social media advertising strategies.
Digital Marketing Trainer at Confesercenti Firenze: I trained small business owners and entrepreneurs to improve their digital marketing efforts through personalized coaching, group classes, and practical training. (Confesercenti is a renowned association supporting businesses in Italy.)
Client-Centered Approach: I’ve collaborated with eco-conscious brands and socially conscious entrepreneurs to develop custom strategies aligned with their values and goals.

If you want to know more, you can find me on LinkedIn.

Areas I Can Help You With:

Social media Marketing

Search Engine Optimization

Lead Generation

Content Marketing

Brand identity & voice

Visual consistency

Ads and Email marketing

Website Optimization

Results measuring

You’ll Walk Away With:

A tailored marketing strategy and action plan that feels authentic to you

Sustainable content systems that prevent burnout and maintain consistency and quality

Ethical community-building approaches to attract your ideal customers

A new set of skills and useful knowledge to manage your online presence.

Marketing clarity and a mindset shift, that eliminates overwhelm and second-guessing

Ready to market your eco-friendly brand in a way that feels good?

Book Your Free Introductory Call

Questions? Answered!

You might have some doubts, here’s some frequently asked questions that could help.

Is this coaching program right for me?

This program is perfect for purpose-driven small businesses that want to grow their digital presence and find it difficult to focus on the right actions or tools.

What’s included in the coaching program?

I tailor my services on each person to make sure we can reach their goals. I do so with 1:1 sessions, tailored action plans based on the calls to define the next steps that you’ll need to take. I also offer email support (I usually answer within a 2 working days frame), and practical checklists after each sessions to help you work during the week.

What results can I expect?

The type and level of results depend on various factors, but you can expect improved brand clarity, more consistent messaging, and stronger audience engagement.

Can I reschedule a session?

Yes! I ask for 24 hours’ notice to reschedule.

Can you help if I don’t have a social media presence yet?

Absolutely! I’ll guide you step-by-step, starting from the essentials.

Do I need a certain budget for tools and ads?

The tools and solutions I recommend depend on the size of your business, your goals or strategy and yes, they might require a budget. I aim to optimize costs as much as possible and ensure that your digital marketing investments are aligned with your growth.

What happens during the free introductory call?

The discovery call is a 15-minute chat to learn about your goals and challenges. I’ll explain how I can help and answer your questions.

How long does the program last?

Depends on the person, but usually options starts at 3 months. After the first period we can decide to go further if you need more support or you can keep going on your own if you gained enough structure.

What if I’m unsure about the time or cost commitment?

We can discuss this during the introductory calls. If you have some concern, bring it up.

Do you offer branding services too?

Yes, we can include an audit within the coaching plan if needed. If you require additional services beyond that, we can discuss and create a tailored offer.

Do I need to be tech-savvy to benefit?

Not at all! My coaching approach is simple and action-oriented. I can also help you choose tools that suit your level of experience and train you to use them during our sessions.

Do you do the work for me?

No, I’m here to empower you with the knowledge and tools to take action yourself. After each session, you’ll receive a personalized checklist to guide your implementation.

Book my free discovery call